Social Media Strategy

Social Media for Workforce Development, Part 3: Deciding which social network to use to interact with participants

Public Works Partners is offering an online course for workforce development service providers on using social media to connect with participants and increase program outcomes. This is Part 3 of an 8 part series: 

  1. Why Social Media?
  2. Making social media a part of your overall participant engagement strategy
  3. Deciding which social network to use to interact with participants
  4.  Using Facebook groups, pages, and/or profiles to interact with participants
  5. Deciding what to post
  6. Building your audience
  7. Measuring the impact of social media on your outcomes
  8. Teaching participants how to use social media

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If you’re with us this far, then hopefully you’ve spent some time thinking about what you want to accomplish with social media and how your organization will support it. So now it’s time to build that Facebook page and racking up “likes,” right? Well, that may be where you wind up, but it’s worth putting some thought into which social network is best suited for your particular workforce development program. You want to meet your participants where they already are, not drag them along with you to an unknown and unfamiliar place.

In other words, use the social network that your participants are already using.

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Social Media for Workforce Development, Part 2: Making Social Media a Part of Your Overall Participant Engagement Strategy

Public Works Partners is offering an online course for workforce development service providers on using social media to connect with participants and increase program outcomes. This is Part 2 of an 8 part series:

 

  1. Why Social Media?
  2. Making social media a part of your overall participant engagement strategy
  3. Deciding which social network to use to interact with participants
  4. Using Facebook groups, pages, and/or profiles to interact with participants
  5. Deciding what to post
  6. Building your audience
  7. Measuring the impact of social media on your outcomes
  8. Teaching participants how to use social media9652873

If you’re introducing social media into your workforce development program, it may be tempting to just turn to an intern or particularly tech-savvy staff member and say, “Have at it! Make a Facebook page for us!” While this sort of experimentation can be a quick and easy way to get started and test ideas out, it’s not likely to have a major impact on participant engagement, much less program outcomes.  To have an impact, you need a strategy.

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